Blogger Beginnings Series,  Blogging

Before you start blogging – Ask yourself these questions

If you’re like me, once you have an idea in your head, you want to see it materialize within minutes. Here are a few blog start-up questions that you should consider before starting to blog. These questions are to help you get off the ground. Don’t worry a fuller list is still to come for those of you that are GREAT planners!

1. Why do you want to blog?

There are many reasons to start a blog: Do you want to make money? Do you want to voice your thoughts and opinions? Are you an entrepreneur looking to launch your business? Are you a business looking to build your brand identity and connect with customers? Do you have creativity bursting out of your veins and you’re looking for an outlet? Is it a combination of the above?

2. What is your niche?

What do you want to write about? Can you see yourself writing about this topic forever? Starting a blog is an investment of time, hard work, patience and dedication. There is no point in putting all the hard work in just to abandon your blog half way. So basically it all comes down to whether you have a passion for the subject matter or some other driver to keep you focused?

3. Who is your blog aimed at?

Once you have decided to start blogging, you will also need to decide who your goal audience is. For example, you could be targeting mothers or teens. You will also need to understand the key informational needs of that person.

4. How much time are you willing to invest in your blog?

Can you commit to blogging atleast two times a week? A great blog is not something that just happens overnight, it takes time to gain followers and the only way you will do that is by generating good content that keeps people coming back! To generate good content, you will have to spend time on your blog articles. Another thing to remember when posting articles is that consistency is key. Try to post the same amount of articles at the same time every week.

5. Do you have all the tools you need for your blog?

Do you have all the necessary tools available at your disposal? These things include time, a laptop, a blogging platform (such as wordpress, blogger etc). At this point you should also be deciding on whether you want to self-host the site or launch on a blogging platform? What will the domain for the site be?

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6. How much money are you willing to invest?

This basically comes down to whether you have the budget to purchase the things that you cannot do yourself. Remember, there are a lot of free platforms out there so don’t worry too much about purchasing a domain and self hosting at the beginning. However, the earlier you secure your domain and host, the better for you. Domain names (www.example.com) are getting snapped up quite fast these days and purchasing yours does mean securing your place in the world wide web!

8. How do you want your website to look?

The way your website looks plays an important role in getting readers to come back. That and well, of course the great content! Personally, I revisit sites that are appealing to the eye and provide a great user experience. You will have to decide how you will manage the design and customization of your blog (whether you will do it yourself or outsource) as well as decide the type of user experience (UX) that you would like to give your site visitors.


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9. Blog planning

As with anything successful, it is important to plan aspects of your blog such as how you will decide on specific subjects to cover over time and how you plan on promoting the blog. You will need to take into account how good your understanding is of social media and if it is not, are you willing to learn more about it? Do enough research regarding what it takes to manage a blog and make sure you are adequately equipped to take on the blogosphere.

10. How will you manage SEO

Can you do your own SEO or do you need help with it? SEO is something that each blog needs to be visible on the great big internet. If you don’t know what SEO stands for right now, I suggest you invest your time in finding out more about Search Engine Optimization to get a better understanding of what it is and why you might need it. While you’re at this point, take into account whether you will be able to understand the more technical aspects of running a website.

11. What will the tone of the blog be?

Funny, educational, factual? Does your writing style and personality type fit the tone and will you be able to write authentically?

After asking yourself these questions, it should be pretty clear to you as to whether blogging is the right thing for you.

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Simone Gobin is a 24 year old, it graduate, wife to Avi and mother to Yash & Ralee Gobin. She spends her days being a mother and a wife. She has decided to start a blog as a creative outlet as well as connect with other parents. Her belief is that there is a lot to learn from other parents out there and she welcomes all advice possible.

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