Blogger Beginnings Series,  Blogging,  Featured,  Giveaways

Media Kit 101 & a *Giveaway* for Bloggers!

So I have the pleasure to announce Nicole Naicker as the winner of the giveaway hamper from Spurt SA. Read below for a giveaway for bloggers! I have also been inundated with queries regarding media kits for bloggers. Read on down to have media kits explained to you OR participate in the competition to win a media kit done for you!
Blogging has become an integral part of my life. Unfortunately I have not been able to blog as per my schedule due to unexpected jobs cropping up in between. For 2018, I have decided to set up some blogging goals.

  • Complete a revamp of The Mum Blog SA (have you seen my new logo? I created it just recently! Feel free to let me know what you think of it!)
  • Actively grow my social media profiles
  • Stick to a blogging schedule!


Media Kits

If you are a blogger and have decided that you want to attract the attention of PR companies and the like, one term that you must have come across is of course, a media kit. So what is this mythical thing?

A media kit is basically a document that outlines the key facts and statistics about your blog. You supply your media kit to the potential brands or advertisers that you would like to collaborate with.

What to include in your media kit?

Introduction/A short bio about your blog

You should include details like how old your blog is and the niche that your blog belongs to. You should also include parts of your blog that would be of interest to the potential brand or advertiser that you are contacting for example, if you’re contacting a makeup company, mention your series on Make Up Tutorials.


Include pictures that highlight what you’re trying to say for eg. You could include pictures from a previous collaboration. You could also use icons for the social media platforms that you are a user of instead of simply stating how many followers you have on each.

Make sure you include a photo of yourself (So the brand can recognise you, personally) & include your blog’s logo. When including your blog’s logo, try to include it at a printable resolution. If you cannot do this, contact your blog designer & if you don’t have one yet simply use your header text until you decide to get one. (Take part in the #Giveaway to #win yourself a #logo)


You will need to include your blog statistics so that the brand has a clear indication of what results they can expect from you. Statistics give the brand an idea of the size of your audience and reach.

Include the following:

  • Your subscribers (RSS, Email, Social Media etc)
  • Monthly pageviews
  • Monthly unique visitors
  • Demographics (Age range, Gender etc)

If you’re a newbie, it’s okay. Mention how well your blog reach is growing for example, you  could mention that although you started blogging last month, your facebook page following has grown by 400%.

Testimonials & Previous work

If you have done any previous collaborations, it is definitely worth mentioning. You could simply just add brand logos that you have worked with or include testimonials from previous collaborations.

survey now

Don’t forget to let them know how to contact you! All your contact details should be given on your media kit! Put in a line specifying what the brand should do next. For example, to start collaborating with me, drop me a mail at

Enter the following giveaway, to have one done for you (including a logo created just for you!)


Blogger Giveaway

The Mum Blog SA is going to be doing a Free Friday Series. TWO lucky bloggers will receive a FREE revamp on a particular aspect of their blog. Perhaps you’re looking to rebrand or revamp; maybe you are just looking to change things up a little. I will be offering one service worth R500 to our winners.

If you would like to participate all you have to do is the following:

  1. Like the page The Mum Blog SA
  2. Comment on what & why you would like help


  • Follow all steps to ensure you qualify for an entry
  • Winner to be announced via social media
  • If winner does not respond within two days , another winner will be picked at random
  • Giveaway closes 25 December 2017

Tag a friend & share this on social media with the following tags:

#blogToBeYou #TheMumBlogSA @thehappymumsa

The Mum Blog Signature

Simone Gobin is a 24 year old, it graduate, wife to Avi and mother to Yash & Ralee Gobin. She spends her days being a mother and a wife. She has decided to start a blog as a creative outlet as well as connect with other parents. Her belief is that there is a lot to learn from other parents out there and she welcomes all advice possible.


    • Simone

      I think its safe to say that qhen you’re on about a 100 page views a day with a 1000+ following, you can begin reaching out to brands.
      Perhaps your page views are lower but your following is 10000, you can reach out to brands to collaborate with you on the specific platform that you have the most following.
      A tip though, when building up followers, try not to join random group boards or follow threads. Try to be specific to your targetted audience. Although brands do not have the time to hunt down your links, they might just check up on your following. It looks very shady if you are targetting South Africans but you have majority of random blog comments from India!

  • verushka

    The thought of doing a media kit really really scares me.It is something I keep putting off and it does not help that I am techno challenged.Would love to win this so I can give my blog a lil sparkle and get my media kit done.Pretty Please pick me

  • Yeshi

    I’ve only recently started blogging (August 2017) and I absolutely love it. I intended for my blog to be travel and food focused but over time, I realized I have more to say – and some things you can’t place into a category. I want to revamp/ relaunch my blog with a wider focus on travel, food and culture as well as maybe change the name of my blog. This is what is daunting to me and getting it done seems like a task I definitely need assistance with! Fingers crossed!

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