Blogger Beginnings Series,  Blogging

Blogging Glossary – Blogger Beginnings Series – The Mum Blog SA

As you begin your journey, you will come accross many different terms that you may not have heard before. Below is a list of words that may come up in a blogger’s conversation. Note, that I have left out words such as blog and blogger, because I’m pretty sure you’ve already got those definitions down!


Adaptive design:

A mobile compatible website that checks what device a user is visiting a website on and responds to deliver the website in an appropriate size/layout for that device. Most modern designs utilize responsive design (see below)


An affiliate marketer is a person who earns commission by promoting other people’s (or company’s) products

Alt Text:

A word or phrase that can be inserted to tell website viewers the nature or contents of an image.

Anchor Text:

The clickable text in a hyperlink.


Metrics that are trackable on your website. Analytics software can monitor and report this for you. The most popular free tracking solution is Google Analytics.


In blogging, this means converting a process to a largely automatic operation.


An avatar is a graphic image or picture that represents a user.



A backlink is any link that points to one page, from another page.


Still in the testing phases

Beta Reader:

A test reader. Generally used to review your writing before the public sees it.

Black Hat SEO:

Characterized by the use of traps to achieve short-term SEO benefits.

Blog Hop:

Bloggers hop from blog to blog. This exposure helps generate traffic.


The blogging world.


A collection of links to other blogs that you like reading.


Your blog’s birthday.


Pinterest pin scheduling tool.

Bounce Rate:

This refers to when someone takes a look at your website and then leaves (in essence, bounces). The lower the score the better since it indicates fewer people are leaving without checking out more posts or pages.



A file that is stored on your computer in temporary memory. This then speeds up the website when you visit it again, due to the website not requiring a full load each time.

Call to Action:

A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is usually in the form of an instruction for eg. “Call Us Now”


A classification used on blogging platforms to describe a blog post. Categories represent the highest level of categorisation, and categories should cover broad topics like “Blogging”, “Parenting” or “Countries”.

Child Theme:

Mainly a term used for the WordPress platform, child themes are reliant on another theme installed on your website. They inherit styles and structure from a parent theme. Customisations are normally made to the child theme, which protects the parent theme.


Used in relation to CSS. A class is an identifier that you can use to style an element on your website. You can often set custom classes to a blog post or page, meaning you can set custom styles for that page which won’t affect the rest of your site.

Click Bait:

An eyecatching link on a website which encourages people to read on. It is often paid for by the advertiser or generates income based on the number of clicks.

Click Through Rate:

A measurement of how many people clicked on a particular link. You can measure CTR on your website based on the number of visitors. You can also find out how many people clicked a link in your email if you’re making use of email marketing.


Comments are a thread of discussion that visitors can leave on your blog posts or pages.
Contact Form: A contact form is normally placed on the contact page for your website. It contains fields like First name, Last Name, Email Address and Message. When submitted it will send an email with the contents directly to you.

Content Management System:

A Content Management System, or CMS, is software for facilitating the maintenance of content, but not design, on a web site. A blogging tool is an example of a Content Management System.

Content Marketing:

A sales funnel. You create valuable and consistent content, you distribute and promote this content, you convert your site’s visitors into subscribers and then you market them a product.

Content Syndication:

The process of pushing your blog, site, or video content out to another site, either as a full article, snippet, link, or thumbnail.

Content Upgrade:

A specific, relevant incentive for subscribing to your blog. Content upgrades grow your email list by giving readers a free bonus download that’s directly related to the article.

Conversion Rate:

The number of visitors to a website or recipients of an email who take action beyond viewership.


cPanel is a popular web-based administration tool that many hosting providers provide to allow users to configure their own accounts using an easy-to-use interface.


An advertising metric, the amount you will be paid for 1000 views of an advert on your website.


A search engine bot that tells Google what the contents of your website are.

Creative Commons:

A type of licensing generally used at photo sharing sites.


CSS, or Cascading Style Sheets, is a W3C open standards programming language for specifying how a web page is presented. The style sheet defines the layout, fonts, colors, etc… for given elements of the HTML page or XML document


Spreadsheet format. This is the type of data that you would receive your subscribers if you were to export



Screen within a CMS, web system or platform that displays a summary of important information.


A website or blog that’s main focus is to list other blogs or sites.


Used in the WordPress backend to describe the collection of comments on your website


An HTML element used to contain other elements. A div will contain your blog post.
Domain Name: The website address for any website. E.g or!

Domain Authority:

Domain Authority is a metric on the scale of 1 to 100 where 100 indicates the best and 1 means the worst. The higher the score, the higher the rank in search engines.


The draft post status are for posts which are saved, but are unpublished.

Drip Campaign:

A drip campaign is a method used in direct marketing to acquire customers through lead nurture programs. It involves sending marketing information to prospects repeatedly over longer periods of time in order to nurture prospects or leads through the marketing funnel.


Editorial Calendar:

A tool used to identify when you are going to publish the content you create.


Putting content that exists somewhere else on the web into your own website. The most common way to do this is with a video, as you embed it onto your blog from a service like YouTube.

Evergreen content:

Content that will exist on the web and continue to drive traffic for a long time. Pinterest posts and blog posts are known as evergreen content. There is a high likelihood that you will receive traffic from a blog post two years down the line.


A short section of text that is pulled from a blog post – often the first few lines – that is shown in the blogroll.



A favicon is that little image you see at each of your internet tabs.


Blog forums are like chat rooms. People come together to discuss a topic of interest.


The lowest section of your website which often reoccurs on every page. This often will contain things like links to privacy policies or contact pages.

Front end:

Common term used to describe the user interface (display areas) areas of your website.


FTP, or File Transfer Protocol, is rather predictably, a client-server protocol for transferring files. It is one way to download files, and the most common way to upload files to a server.


An FTP client is a program which can download files from, or upload files to, an FTP server. You may need to use an FTP client to upload your WordPress files to your web server, particularly if you use a hosting provider. FileZilla is a commonly used FTP client.



Animated file format. Try to only use this when necessary that you need moving imagery, because file sizes can be large.


An image that follows you from site to site appearing beside your name when you do things like comment or post on a blog.

Guest Post:

Writing and publishing an article on someone else’s blog.


H1, H2, H3:

These are heading tags for different size headings. Ideally, they should contain your keyword.


A popular topic tag used on social media. You can search for hashtags and they can trend nationally and internationally.


The company that provides the space on their servers to store your blog.


A website configuration file that dictates how your website behaves, handles redirects and some other super techy complicated things! Do not attempt to change your .htcaccess file unless you know what you are doing. Also, always back it up before changing it.


A language used for creating effects on web pages.


A link from a document to another location or file, typically activated by clicking on a highlighted word or image on the screen.


Inbound Marketing:

Inbound marketing is about bringing potential customers to you instead of you going to them.


Normally used when discussing search engines. Once your web pages are “indexed” by Google or other search engines, they can begin to appear for relevant searches. Indexing normally takes a couple of days, whilst it can be quicker for established websites.


A person who has an above-average impact in a specific niche.


A visual image such as a chart or diagram used to represent information or data.

IP address:

An IP address is a unique number (e.g. assigned to a computer (or other internet-capable information appliance, such as a network printer) to enable it to communicate with other devices using the Internet Protocol. It is a computer’s identity on the internet, and every computer connected to the internet is assigned at least one.

Internal Link:

An internal link connects one page of a website to a different page on the same website.



Image file format that cannot be edited. You can downscale the quality and size of this image easily, which means it’s good for across the board online use.



Word or phrase that you are focusing to rank in search engines for.

Keyword Research:

An SEO method that entails finding and searching for keywords (the most highly used and relevant keywords) for improving your own rankings.


Lazy Load:

A technique used to speed up page load times. Only images that appear on your users screen will load initially, and images will appear as the user scrolls.

Lead Magnet:

The incentive you give people for subscribing to your blog.


Full screen image preview that brings focus to an image when it is clicked on.

Like for Like:

You like something of theirs and they’ll like something of yours.


A link is a word, group of words or image that you can click on to go to a new page or a new section within the current page.


See link above. Linking to a blog post that helps make your point is a service to your readers.

Link Baiting:

A link building technique. Crafting content so other content creators will link to it.

Link Building:

A technique invented by Brian Dean which involves boosting your SEO by getting other content creators to link to your site.

Linky Party:

A place to show your blog posts by leaving links and visiting other blogs.

Load time:

The amount of time it takes your website to load from start to finish for your user. Try and keep this as low as possible.

Longform Content:

750 words or more content in an article is considered “longform”. While writing more words takes longer, there are many advantages like a lower bounce rate and you establish yourself as an authority in your niche.

Long Tail Keywords:

Longer and more specific keyword phrases that visitors are more likely to use. Long tail keywords are generally at least four words long.


Media Kit:

It’s something similar to that of a blogger’s resume containing impressive statistics and accomplishments.

Meta title:

The title that search engines will display as their main listing in search results. Yoast (see below) let’s you edit this for WordPress.

Meta Description:

The description seen by search engines on your blog or posts. Important for great SEO.


A social media site to which a user makes short, frequent posts.



The specific content you blog about. A niche provides the blogger direction and focus while telling the reader what the content will be about.


Off-Page SEO:

The site awareness you are able to generate for your page or post.

On-Page SEO:

The content of your actual page or post, and how helpful or relevant it is to the searches.
Opt-In – An incentive for people to subscribe to, or opt-in to, your blog. See “lead magnet.”

Organic Traffic:

Traffic that comes from search engines, not including paid advertising. Google, Bing, and Yahoo are the most popular search engines.


Pain Point:

Just another word for problem. A successful blogger is one who solves problems, or pain points, for their readers. For example, you write a blog post on how to clean your home within an hour. This solves the pain point for many mums like me that are always too tired to clean but have to do it anyway.

Panda Penalty:

Google changed their algorithms to penalize blogs with thin content (see below) by putting them at the bottom of the search results.


The URL of the post you publish.


PHP is a recursive acronym for PHP: Hypertext Preprocessor. is a server-side scripting language designed primarily for web development but also used as a general-purpose programming language .It is available on many platforms, including Windows, Unix/Linux and Mac OS X, and is open source software. WordPress is written using PHP and requires it for operation.


When another person posts something on their blog that links to yours.


Software that can add functions or extend functions of a blog.


An image file that cannot be edited, and has no quality degradation. Great for online use where you need a high quality image.

Pop up:

An overlay pop up that appears over the website content and needs to be dismissed before the user can continue viewing the website.


Pay Per Click is a form of advertising. You get paid when people click the ads on your site.


The practice for viewing a draft blog post using the front end of your website without it being public to visitors.

Privacy policy:

A legal requirement for any website that captures data. So yes, it’s important for us, bloggers! This page must contain details like how you will protect the data you are collecting.


Reciprocal Links:

Reciprocal links are links between two sites that have been created and linked to each other for a number of possible reasons. The site owners may do this to give visitors a chance to see both sites, as they may be related, or as a show of partnership.

Referral Traffic:

People visit your website by clicking on a link from a different website.

Responsive design:

A website that responds to your user’s screen size and changes the layout and sizing accordingly.

Rich Answer:

Google is answering search engine queries. This started in April of 2015.


A file that specifies to search engines what pages of your website you would like to be indexed, and which ones you would not.

RSS Feed:

Stands for “Really Simple Syndication,” a way for people to subscribe to your blog. It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people.



An acronym that means Stay at Home Mom.

Search Engine Optimization (SEO):

Search Engine Optimization is the practice of optimizing your blog in order to achieve better search engine results.

Self-hosted blog:

A blog where the blogger owns the site and the domain name.

Semantic Search:

based on contextual searching wherein there is an effort to understand user intent.


An acronym that means Search Engine Results Page.


An area on the side of your blog that you can add widgets to.


A list of the pages on a website- used by search engines for “crawling” and ranking your site.

Skyscraper Technique:

Involves building links to your blog for the purpose of improving SEO.


A short, abbreviated title in their URLs.

Social Media Engagement:

Social media engagement can be defined as a conversation between brands and their audiences via social media platforms.

Social Proof:

Also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. Everyone wants to hop on the bandwagon if they think other people are too.

Social Search:

Refers to searching user-generated content related to search queries on social media channels like Facebook, Twitter, LinkedIn, Instagram, etc.


Spam is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it

Sponsored Post:

A post bloggers are paid to write.

Stop Words:

Stop words are common words in the slug that can hurt your SEO.



A tag is a keyword which describes all or part of a Post. A post may have several tags, many of which relate to it only peripherally. Unlike Categories, Tags can be created on-the-fly, by simply typing them into the tag field. Tags can also be displayed in “clouds” which show large numbers of tags in various sizes, colors, etc. This allows for a sort of total perspective on the blog, allowing people to see the sort of things your blog is about most.
Many people confuse Tags and Categories, but the difference is easy: Categories generally don’t change often, while your Tags usually change with every Post.


A tagline is a short phrase, or sentence, used to convey what your site is about.

Target Reader:

Your target audiene


The overall style of your blog.

Thin Content:

A page with no real value besides building traffic. It contains no great insights into the industry, no good information about your product, and nothing that you couldn’t find on another, similar site.


Trackback helps you to notify another author that you wrote something related to what he had written on his blog, even if you don’t have an explicit link to his article. This improves the chances of the other author sitting up and noticing that you gave him credit for something, or that you improved upon something he wrote, or something similar. With pingback and trackback, blogs are interconnected. Think of them as the equivalents of acknowledgements and references at the end of an academic paper, or a chapter in a textbook.


The number of people visiting your website. Often an indicator of how successful a website is.

Twitter client:

Application used to post to Twitter that isn’t



It means uniform resource locator. URLs are any web address. For eg.,,

Unique Visitor:

A distinct, individual visitor to a website who is only counted once, regardless how many times or web pages they visit.

User Intent:

The goal someone has in mind when they make a search.



A piece of content that spreads quickly over the internet getting shared by thousands of people within quick succession.


A user on your website. One of the most important metrics for website success is how many unique visitors you are getting per month.

V. A:

A term for a virtual assistant, an assistant who helps you online.



An acronym that means Work at Home Mom.


A seminar conducted over the internet.

Web server:

A web server is a computer containing software for, and connected to infrastructure for, hosting, or serving, web sites written in HTML. The most common web server software on the internet is Apache, which is frequently used in conjunction with PHP, Perl, and other scripting languages.

Welcome Mat:

A full screen banner call-to-action that is shown to a user when they visit a web page. This can often quickly be dismissed, similar to a pop up.

White Hat SEO:

Optimization strategies, techniques and tactics that are considered ethical.


Tools or content that can be added to your sidebar.

Widget area:

An area on your website that widgets will be displayed. Often found as the footers and sidebars.


The most popular blogging platform and content management system. WordPress is the engine that drives The Mum Blog SA.

WordPress framework:

A set of standards that can be used on WordPress to standardise how a website behaves. This can extend and improve WordPress’ basic functionality. You normally use a Child Theme in addition to a WordPress framework in order to customise the look and feel of your website or blog.


This stands for ‘What You See Is What You Get’ and refers to an editor which represents an accurate view when you input content in, as what it will look like when it is published.



HTML, or Extensible HyperText Markup Language, is the successor to HTML as the W3C standard language with which all web pages are created. It is often used in conjunction with CSS and JavaScript.


XML, or Extensible Markup Language, is written in Standard Generalized Markup Language (SGML) and essentially allows you to define your own markup language. XML is extremely useful in describing, sharing, and transmitting data across the Internet. Typically used in conjunction with HTML, XML defines data and HTML displays that data.


Yoast (SEO):

One of the most popular WordPress plugins for SEO and is famous for it’s SEO traffic light system.

Sources: Pixelwhizz

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Simone Gobin is a 24 year old, it graduate, wife to Avi and mother to Yash & Ralee Gobin. She spends her days being a mother and a wife. She has decided to start a blog as a creative outlet as well as connect with other parents. Her belief is that there is a lot to learn from other parents out there and she welcomes all advice possible.


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