Everyone knows about Whatsapp, in fact, this age could be known as the ‘Whatsapp Age’. Before this was the ‘BBM Age’ and before that, well, was the ‘MXit Age’. Now Whatsapp is a secure, fast, messaging service that uses the internet to send messages, make video and voice calls and exchange media files. Whatsapp for business does exactly this but with a few extra features.
You will need a separate number for this Whatsapp. Whatsapp for Business has the following features:
Just like the normal version of Whatsapp, Whatsapp for business is a free instant messaging service. Better than sms, you are now able to reach your customers directly and instantly, improving the business/client relationship. It is also cheaper and definitely, more effective.
Whatsapp Business allows for you to set up your business profile. You can include the following information within your profile:
About the Company
Quick Replies: If you have any frequently asked questions, you can save these answers under quick replies. You can create a keyboard shortcut for them as well, so when you receive a question that you already have the answer to, just press the keyboard shortcut and the question will be answered!
Away Message: You can create an automatic message for after hours and schedule these to send out if you receive any messages after business hours.
Greeting Message: You can create a custom greeting message for customers to receive automatically when they send you a message
You can categorize clients with labels like Paid, New Customer, Work In Progress etc. Categorizing clients help with keeping the order within a business, helps with keeping track of clients and also helps when sending broadcasts.
I think, if used correctly, Whatsapp Business could be huge for entrepreneurs, small businesses and even huge empires. Consumers love to connect with their favorite brands and Whatsapp Business makes it easier to do so!
A few things that I would love to see in the future with Whatsapp Business is of course, a payment method and the ability to access whatsapp web without having a phone connected to the internet.
Simone Gobin is a 24 year old, it graduate, wife to Avi and mother to Yash & Ralee Gobin. She spends her days being a mother and a wife. She has decided to start a blog as a creative outlet as well as connect with other parents. Her belief is that there is a lot to learn from other parents out there and she welcomes all advice possible.